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Question

中国传统文化元素对现代广告的影响

摘 要：广告是人类社会生活的一种特殊现象，也是一种文化现象，必然受到其所属民族文化的制约和影响。我国传统文化源远流长、影响深远，植根于我国文化环境中的现代商业广告，无形中继承和利用了我国传统文化。同时，现代广告要有效地影响顾客的文化性消费心态，也需要从源远流长的传统文化中汲取影响。研究中国传统文化对现代广告产生的重要影响，从而正确把握中国受众的心理特点和行为习惯，对提高广告创作水平，努力实现中国广告走向世界的目标具有。
关键词：广告文化；传统文化；现代广告
最后一句少了俩字= =|||

努力实现中国广告走向世界的目标具有【重要意义】.

麻烦了。。。谢谢~

Answer 1

加上去呢
Advertising is a special phenomenon of social life for human, and it is also a cultural phenomenon, this will be subject to the constraints of their own culture and influence. China's traditional culture has a long history, profound, rooted in the cultural environment of modern commercial advertising, virtually inherit use for our traditional culture. Meanwhile, modern advertising customers to effectively influence the culture of the consumer mentality, but also need to draw a long history of traditional culture. Study of Chinese traditional culture on the important impact of modern advertising to the right audience grasp the psychological characteristics and behavior, to improve the level of advertising creative, efforts to achieve the goal of China's advertising to the world has important meaing .

Answer 2

Influence of Chinese Traditional Cultural elements to Modern Advertisement

Abstract: Advertisement is a special phenomenon in human social life, and is a cultural phenomenon as well. Thus, it will be necessarily restricted and influenced by the national culture it belongs to. China has a long and influential tranditional cultural history. Modern advertisement industry under Chinese cultural environment imperceptibly inherits and utilizes Chinese tranditional culture. Meanwhile, if advertisement will efficiently affect customer's consuming idear with cultural characteristics, it needs to benefit from Chinese long tranditianal culture. Therefore, it is important to study the influence of Chinese traditional culture to modern advertisement, and thus to accurately understand psychological features and behaviors of Chinese customers. It is of crucial significance for improving the level of composing advertisement and realizing the target of globalizing Chinese advertisement.

Key words: Culture of Advertisement, Traditional Culture, Modern Advertisement追问

最后一句少了俩字= =|||

努力实现中国广告走向世界的目标具有【重要意义】.

麻烦了。。。谢谢~

追答

已经加上了。具有重要意义：“It is of crucial significance....."

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