第1个回答 2011-12-08
1, the pricing of internal factors:
Marketing objectives
Marketing mix strategy: companies often use price, product positioning, and then adjust the other marketing mix decisions, so as to achieve the company's price target.
Cost: Cost is the bottom line price of the company to develop. Can be divided into fixed costs, variable costs, and total cost.
Organizational factors: management within the organization must decide to participate in the pricing, the company can use various methods to determine the pricing of those involved.
2, the price of external factors
Market structure and demand characteristics: 1, different markets have different pricing structures. 2, the consumer will ultimately decide whether the product is reasonable. Pricing decisions, and other marketing mix decisions, must be based on customer-oriented. 3, the relationship between price and demand.
Competitors costs, prices and products.
Other environmental factors: the economic environment, government environmental, consumer and environmental本回答被网友采纳
第2个回答 2011-12-08
Pricing internal factors:
Marketing objectives
Marketing strategy : the company often use price product positioning, and then adjust the marketing mix decision making, so as to achieve the company target price.
Cost: cost is the company to develop the price bottom line. Can be divided into fixed cost, variable cost, and the total cost.
Tissue factor: management must decide within the organization involved in the pricing, the company various methods can be adopted to determine the involvement of pricing
2, the external factors of pricing
Market structure and demand characteristics: 1, different market structures have different pricing. 2, consumers will ultimately decide whether a product is reasonable. Pricing decisions and other marketing mix decision-making, must be customer oriented. 3, the relationship of price and demand.
Competitors, price and product cost.
Other environmental factors: environment, economic environment, government consumption environment.
第3个回答 2011-12-09
1, pricing internal factors:
Marketing target
Marketing mix strategy: companies often use the price product positioning, and then adjust the other marketing mix decision, so as to achieve the company's target price.
Cost: cost is formulated the bottom line of the price. Can divide fixed costs, variable cost, and the total cost.
The organizational factors: management must decide within the organization in the pricing of, the company can be used in a variety of methods to determine who participate in pricing.
2, the pricing of external factors
Market structure and demand characteristics: 1, different market structure have different pricing. 2, consumers will ultimately determine product is reasonable. Pricing decision and other marketing mix decision, must is customer oriented. 3, prices and demand.
The cost of the competitors, price and products.
Other environmental factors: economic environment, government environmental, consumption environment, etc.