请帮我把这段话翻译成英文~谢谢啦~~~~(所有内容都要翻译~)

浅析《英雄联盟》的品牌营销策略
【摘要】随着信息技术的不断更新,近几年游戏产业也蓬勃发展。各大游戏公司、代理公司逐渐意识到游戏要好玩、热门只是短暂的辉煌,想要在这个产业中站得住脚必须有品牌意识。而品牌营销这一联结客户与企业的营销模式,能够让企业深入消费者内心不断获得竞争优势,在竞争者中独树一帜。
仅用了三年的时间就一跃成为了最热门网络游戏的《英雄联盟》,从那以后一直稳居第一不断扩大其品牌世界范围的影响。是《英雄联盟》为MOBA类游戏开辟了一条新的市场,也是《英雄联盟》带动了电竞产品的崛起。
本文以品牌营销理论为依据,结合《英雄联盟》的营销推广案例,运用文献分析法和个案研究法,从品牌定位、品牌识别、品牌传播、品牌管理和品牌关系五个方面对《英雄联盟》的品牌营销策略进行分析并总结。希望本文能通过解析《英雄联盟》的成功品牌营销策略案例为企业运用品牌营销系统提供借鉴。

【关键词】品牌营销策略 英雄联盟 电子竞技
请不要使用机翻,保留段落的格局,翻译好的话我会再加分,麻烦各位大大了~

Analysis of "hero alliance" brand marketing strategy [Abstract] along with the information technology unceasing renewal, in recent years the game industry is also booming. The game companies, Proxy Companies have gradually realized the game has to be fun, hot just short of brilliant, want in this industry tenable must have brand awareness. But the brand marketing as a link between the customer and the enterprise marketing mode, can make the enterprise thorough consumer heart get continuous competitive advantage, become an independent school in competitors. Only three years of time became the most popular network game "hero alliance", since then has always been the first influence continues to expand its brand in the world scope. Is "opened up a new market" hero alliance for class MOBA game, is the "hero alliance" led to the rise of gaming products. This paper takes the brand marketing theory as the basis, combined with the "hero alliance" marketing case, using the research method of literature analysis and case study, from the brand positioning, brand identity, brand communication, brand management and brand relationships of five aspects of "hero alliance" brand marketing strategy analysis and summary. Hope that the successful case of brand marketing strategy in this paper through analytic "hero alliance" for the enterprise using the brand marketing system to provide reference.追问

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第1个回答  2015-01-01
"Heroes Union" brand marketing strategy
Abstract :information technology keep updating in recent years, the video game industry is also booming. The major game companies, agents come to realize that the game to be fun, popular but short-lived glory, you want to stand up in this industry must have brand awareness. The brand marketing that links customers and business marketing model that allows businesses depth consumer hearts continue to gain a competitive advantage, unique in the competitors.
In just three years time became the most popular online game "Heroes Union", and since then has consistently ranked first growing influence of its brand worldwide. The "Heroes Union" for MOBA game opened up a new market, but also the "Heroes Union" led to the rise of gaming products.
In this case, accounting to the theory of brand marketing, combined with "Heroes Union" of marketing cases, the use of literature analysis and case study, from the brand positioning, brand identity, brand communication, brand management and brand relationship five on the "Heroes Union" brand marketing strategy to analyze and summarize. I hope this can resolve the "Heroes Union" in case of a successful brand marketing strategy to provide reference for enterprises to use brand marketing system.

Key words: brand marketing strategy ,Electronic Sports League追问

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