"Heroes Union" brand marketing strategy
Abstract :information technology keep updating in recent years, the video game industry is also booming. The major game companies, agents come to realize that the game to be fun, popular but short-lived glory, you want to stand up in this industry must have brand awareness. The brand marketing that links customers and business marketing model that allows businesses depth consumer hearts continue to gain a competitive advantage, unique in the competitors.
In just three years time became the most popular online game "Heroes Union", and since then has consistently ranked first growing influence of its brand worldwide. The "Heroes Union" for MOBA game opened up a new market, but also the "Heroes Union" led to the rise of gaming products.
In this case, accounting to the theory of brand marketing, combined with "Heroes Union" of marketing cases, the use of literature analysis and case study, from the brand positioning, brand identity, brand communication, brand management and brand relationship five on the "Heroes Union" brand marketing strategy to analyze and summarize. I hope this can resolve the "Heroes Union" in case of a successful brand marketing strategy to provide reference for enterprises to use brand marketing system.
Key words: brand marketing strategy ,Electronic Sports League
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