With the change of market environment, and many enterprises through the positioning strategy based on the advantage of breakthrough. As a company's main strategy of "low price", a small grocery store by helping wal-mart global growth for the first big retailers. However, from the wal-mart may have reached a bottleneck. According to the strategy may now have great leap forward, so must redefine, before people to sell out. If you want to change the "wal-mart, the brand image of" day price, can adjust the product structure, added more high-end fashion items, including the price of $100 laptop computers and Toshiba flat-panel televisions, which in the past is unique. The famous brand of Nike sports will its brand in wal-mart sells Starter. Also can not lose in the original situation, increase customer of high-grade brand. The consumer market. Wal-mart to high-end consumers, but also provide fashion items to low-end customers parity, wal-mart's commodities market expanding consumer. Originally do not belong to wal-mart fashion consumers are beginning to become the target customers, will increase the sales revenue of wal-mart. This can repackage, with a new image promotion.
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