第1个回答 2013-12-24
1、产品更新周期短，三星每年要开发几百种新产品，平均每隔3个月，就会推出针对不同目标客户定位的新产品，这使三星的品牌保持了旺盛的生命力，不断巩固在消费者心中的形象。
1, product update cycle is short, Samsung to develop hundreds of new products every year, every 3 months, will launch new products aimed at different target customers, which makes the Samsung brand maintain exuberant vitality, constantly consolidate the image in the minds of consumers.
2、以中高端客户为主，三星手机在中国以中高端市场为目标，采用市场导向定价、质量定价、声望定价等定价策略。三星根据中国手机消费者重视手机的品牌，地位，时尚设计等因素。确定了三星手机不是以产品成本为定价依据，而是以市场为导向。
2, to the high-end customers in the main, Samsung mobile phone in Chinese in high-end market, the market oriented pricing, quality, prestige pricing pricing pricing strategy. Samsung mobile phone according to the Chinese consumers pay attention to mobile phone brand, position, fashion design factors. Samsung mobile phone not to determine the cost of products is the basis of pricing, but market-oriented.
3、同一时间上市的产品种类多，三星手机目前在中国大陆市场销售的产品有300多种。产品划分从B－S 拥有12个产品系列。各系列是面向不同人群划分。
3, the same time listed products, Samsung mobile phone currently has more than 300 sales in the market, products Chinese. Products are divided from the BS has 12 series of products. The series is divided for different groups of people.
4、三星手机的新产品一贯实行撇脂定价。以便从新上市的产品中攫取尽可能多的利润。三星产品上市初期，制定较高的价格，在竞争者研制出相似的产品以前，尽快的收回投资，并且取得相当的利润。然后随着时间的推移，在逐步降低价格使新产品进入弹性大的市场。
4 new products, Samsung mobile phone always execute skimming pricing. In order to grab as much money as possible from the listing of new products. Samsung products listed on the early, set high prices, before competitors to develop similar products, recover investment, and achieve a considerable profit. Then, with the passage of time, gradually reduce the price in the new products enter the market with high elasticity.
5、三星手机实行本土化生产。三星手机目前大陆没有代工厂，都是自己生产厂生产。三星电子株式会社与天津市电子仪表总公司于2001年8月合资成立天津三星通信技术有限公司，主要生产GSM手机。2002年，三星电子集团控股成立了深圳三星科健移动通信技术有限公司，主要生产三星CDMA手机。三星手机包括高端手机不存在进口现象，因为整机进口税率高于零部件进口税率，因此三星通常进口零部件，到中国工厂组装。
5, Samsung mobile phone implement localization production. Samsung mobile phone at present, no OEM factory, is a manufacturer of production. Samsung Electronics Co. Ltd. and Tianjin Electronic Instrument Corporation in 2001 August joint venture established Tianjin Samsung Communication Technology Co., Ltd., mainly the production of GSM mobile phone. In 2002, Samsung Electronics Group established Shenzhen Samsung Kejian Mobile Communication Technology Co., Ltd., mainly the production of Samsung CDMA mobile phone. Samsung mobile phone including high-end mobile phone does not exist because the import, import tax rate is higher than the parts import tax rate, so Samsung usually imported parts, to Chinese factory assembled.
第2个回答 2013-12-24
1, product update cycle is short, Samsung to develophundreds of new products every year, every 3 months,will launch new products aimed at different target customers, which makes the Samsung brand maintainexuberant vitality, constantly consolidate the image in the minds of consumers.
2, to the high-end customers in the main, Samsungmobile phone in Chinese in high-end market, the marketoriented pricing, quality, prestige pricing pricing pricing strategy. Samsung mobile phone according to theChinese consumers pay attention to mobile phone brand,position, fashion design factors. Samsung mobile phonenot to determine the cost of products is the basis of pricing, but market-oriented.
3, the same time listed products, Samsung mobile phonecurrently has more than 300 sales in the market,products Chinese. Products are divided from the BS has 12 series of products. The series is divided for different groups of people.
4 new products, Samsung mobile phone always executeskimming pricing. In order to grab as much money as possible from the listing of new products. Samsungproducts listed on the early, set high prices, beforecompetitors to develop similar products, recover investment, and achieve a considerable profit. Then, with the passage of time, gradually reduce the price in thenew products enter the market with high elasticity.
5, Samsung mobile phone implement localizationproduction. Samsung mobile phone at present, no OEMfactory, is a manufacturer of production. Samsung Electronics Co. Ltd. and Tianjin Electronic InstrumentCorporation in 2001 August joint venture establishedTianjin Samsung Communication Technology Co., Ltd.,mainly the production of GSM mobile phone. In 2002,Samsung Electronics Group established ShenzhenSamsung Kejian Mobile Communication Technology Co.,Ltd., mainly the production of Samsung CDMA mobile phone. Samsung mobile phone including high-endmobile phone does not exist because the import, import tax rate is higher than the parts import tax rate, soSamsung usually imported parts, to Chinese factory assembled.